Mawidak is Egypt’s first bilingual beauty and wellness booking platform, connecting customers with beauty salons, barbershops, wellness centers, and aesthetic clinics across Cairo and beyond. Our mission is simple: to simplify appointment booking while empowering service providers with modern tools to grow their businesses.
Born from Scandinavian innovation and Egyptian insight, Mawidak was founded by four co-founders who experienced firsthand how frustrating it can be to book personal care services in Egypt. Endless phone calls, delayed WhatsApp replies, scattered Instagram DMs - it was clear that the process needed a digital solution.
While Egypt’s beauty and wellness industry is booming, the booking process and the technology used lags behind. So we created Mawidak (موعدك) - meaning “your appointment” - a localized, culturally-aware platform built to bridge the digital gap. The name, written in Latin script, reflects our modern, tech-forward vision while honoring deep-rooted local values.
To become the #1 beauty and wellness booking platform in Egypt and the GCC, trusted by customers for every appointment and relied on by professionals to manage bookings, teams, and marketing with ease.
Unlike global platforms, Mawidak is designed specifically for the Egyptian and Arab market, with flexible tools for every type of provider:
Tailored for freelancers and solo professionals, helping them become visible, independent, and financially empowered.
Ideal for growing teams looking to streamline calendars, client flow, and operations.
Built for ambitious beauty brands and wellness businesses looking to scale and elevate their brand.
At Mawidak, we’re not just a booking app - we’re a digital growth partner for the entire personal care industry. Whether you're booking your next facial or managing a busy salon, Mawidak simplifies the journey.
Run your business with confidence using Mawidak's all-in-one platform: bookings, payments, calendar, client marketing — all in one place.
